Web Content Filtering – The Need

Optical colour filter

The markets are growing more open and competitive ever before. Businesses need a smart workforce to quickly assess the changes in the markets and the strategies of the competition. The countermeasures that you are trying to impose to control the cost of doing business are successfully doing the same thing over and over again. Is it worth imprisoning an entire workforce for not reaching a smart workforce or, is it still the best option to keep choice for employees while controlling the cost of doing business?

Conventional advertising and marketing strategies are working to match the reactive responses from the market to justify the investments that are being made. But in a world where people and businesses are becoming increasingly sophisticated, intelligent, and technically capable. Traditional advertising strategies are not going to cut it anymore.

Reactive Marketing

Almost everything you do on the Internet can be identified with someone’s permission via a simple IP address. This is the reason why “all marketing is not charities” goes on. Companies are using the Internet to make money at the speed of light. They recognize that people are becoming more and more knowledgeable about online content, and they are wisely applying this knowledge to realize their products. While this is a great positive, individuals also have a right to privacy, and they are using this technology against your wishes.

The most common example of this is tracking an online visitor’s activity for marketing purposes. Many people love tracking the sites they visit, the tools they use, and the products they buy. The problem is that this information that companies are looking to acquire about you can be used to target you for more advertisement support. Companies want to know about your buying habits, but you have to permit them to do so. The discoverability of such practices creates a Catch-22 situation for the user. On one hand, the companies are forced to follow the law. On the other, you have to maintain your privacy so that you can keep your online identity safe.

Content Filtering

Maybe you have a sensitive file or an interesting file that can not be posted on the Internet. Maybe you work with confidential data that shouldn’t be leaked out. Then, maybe you accidentally will send out your message to the wrong people, or maybe you are taking too many security risks by using too many usernames and passwords when you register for your social networking sites. By using a little common sense and some technology, you can filter out everything that can be posted on your profile, without letting anyone see your personal information, except those who you decide should have access to it.

Reactive Vs. Proactive

A lot of people use a lot of keywords in their search engines to gain visibility for their websites. This can be effective, but it oftentimes doesn’t work. About 50% of Google searches now include a drop-down menu asking for opinions, experiences, or just plain opinions. Where do you stand on certain issues if you are not using specific keywords? What if you have a blog, and some people are writing negative things about your ideas? You have to be proactive to keep your website safe from an online attack.

Planning Your Security Policy

Security policies are important for any business, but especially so for e-commerce websites. You want your visitors to feel safe and comfortable visiting your site. On one hand, you are communicating to your visitors that your site is safe from virus attacks, spam, and other cybercrimes. However, on the other side, you are letting spyware, cookies, and other forms of malicious files without your knowledge. As a result, you are losing control over your site. You have to decide whether or not you are going to protect your customers from online attacks, or whether you are going to protect yourself from unfavorable reviews by using User Control Scrutiny method.

Let’s take a closer look at User Control Scrutiny. What is it? How do you apply it? And how do you justify its use in the context of an enterprise’s security risk?

User Control Scrutiny (TCS) is a special method of browsing the Internet that was developed by Netscape. It uses a special browser toolbar, which has a list of frequently used ISP and URL shortcuts. These shortcuts establish a chain of trust between the user and the web site so that the user knows for sure that he is communicating with the web site he is visiting. If the site is trustworthy, it will load the requested shortcut on the user’s computer and use it; otherwise, it will ask the user to verify if he wants to override the safety restrictions and allow the entry of the dangerous file.

For big websites, the use of this toolbar is not recommended because of the large number of potentially harmful files hosted on their servers. Nevertheless, for most small websites its use is recommended since it will increase the traffic to the website.

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